Use some b-roll footage instead of showing only talking heads. Results from using the solution (what is now).Remember that testimonials can also come from employees, partners, and even random strangers, so you are not limited only by what your clients have to say.Ī structure for video testimonial often resembles explainer videos: 4) Video TestimonialĪnother popular short-format template. Write down the key points and let the conversation take its course.
Note that you won’t be able to script everything (unless it’s a solo talk show), and it’s okay. Greetings and speakers’ introduction by a host (moderator)įor marketing purposes, it can also be beneficial to incorporate a Q&A section with real questions from your audience or even directly invite one of your viewers to join the conversation.However, that’s precisely why talk shows are so effective in the middle of a sales funnel. This template for promotional videos is rarely discussed because it’s rarely considered as one because the marketing message of such videos can be very subtle. People can watch a talk show for hours, as long as it’s interesting. Stating that “everyone loves hot coffee” or asking “do you like dirty floors?” helps quickly establish a common ground for presenting the problem, solution, and why your call to action matters. This template suits well with consumer brands and services.
Request a quote and receive free video marketing advice from our team. And don’t forget about the CTA, of course. Here you present the problem but focus more on the uniqueness of your solution and why it works. Once you establish the connection, you introduce the solution, show how it works, and what results it brings, closing with a call to action.Ī perfect explainer video script template for niche and breakthrough products. This template starts a scene where a character struggles with the same problem that your audience is facing. There are three popular explainer video script formulas: “Meet Bob” (a.k.a. 2) ExplainerĪ brief video (usually animated) that explains ideas, products, or services in a memorable way. Keep it brief and ask relevant questions (like “have you ever…?” or “don’t you wish that…?”) to sound more natural. If you are using voice over, avoid turning your video into a lecture. It can jump right out of the digital noise and really grab attention.Īnnouncements’ structure can vary depending on your purpose, but in general, it follows like this:
Simple template, best fit for short, straightforward promotional videos. Remember your strategic plan, and it will guide you to the right creative choices. Now, it’s time to transform it.īelow are the five easy promotional video script templates that you can use to get started and examples to inspire you. You, on the other hand, already have the necessary information. Maybe you can’t clearly articulate those ideas just yet, but nobody understands your company and your vision better than you do.Īs a video production company, we spend hours on research (also known as a video strategy stage) to make sure that we understand you and your marketing situation correctly. Great news! You know what your brand needs.
Below you will find the exact script templates you need to get started, and some advice on how to apply them in practice correctly.